Experienced UX/UI Designer Delivering Impactful Solutions

With extensive experience in UX/UI design across e-commerce, AI-driven products, and startups, I’m passionate about crafting user-centered solutions that drive measurable results. I’m seeking a role that allows me to tackle challenging projects, contribute my expertise, and continue growing as a designer.

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Education

Master of Arts - Web Design and New Media, Academy of Art University
Bachelor - Digital Design, Beijing Union University

Experience

Senior UX Designer, Drip Studio, June 2023 — Feb. 2024 – Currently

Whisper (AI Chatting App):
Increased user sign-ups by 25% through a user-friendly landing page.
Reduced design time by 30% with a comprehensive design system ensuring platform consistency.
Improved click-through rates by 15% with targeted advertisements.
Sheaper (Therapy App):
Boosted user retention by 20% by designing an intuitive onboarding experience.
Communicated the app's value effectively through integrated advertisements.
Scout (Backpacking Device):
Enhanced usability for Device V1 to meet outdoor enthusiasts' needs.
Strengthened brand identity with logo animations and feature-focused advertisements.

Product Designer, Because Market, Nov. 2022 – Nov. 2023

Design System:
Reduced design handoff errors by 30%, enhancing cross-functional collaboration through a comprehensive design system.
Checkout Experience Redesign:
Improved user satisfaction with a 22.4% reduction in checkout time.
Decreased cart abandonment by 30%, driving a significant increase in conversion rates.
Boosted average revenue per order by $0.89 through strategic upselling and cross-selling techniques.
Bulk Buy Feature:
Attracted over 1,000 users in the first week of launch with a multi-month order feature.
Reduced abandoned bulk purchase rates by 8%, improving user engagement and satisfaction.

Lead Product Designer, Rome.ai (YC-W22), Sep. 2021 – Sep. 2022

Secured $2M in investments by designing the V2 mobile app with a user-centered approach.
Enabled acceptance into Y Combinator by contributing to the V1 mobile app.
Enhanced product coherence by collaborating on branding and pitch decks.

Product Designer,Airmart, Aug. 2021 – Oct. 2021

Delivered seamless and engaging user experiences by designing and developing new features for "social gifting" and "group order" flows, enhancing social interaction and user satisfaction.